@thebrandblueprint: Brand trips are out. UGC trips are in. Liaison the Label is flipping the playbook for their fall collection by inviting community creators (not matter follower count) to be part of their fall campaign instead of hosting a traditional brand trip. @STEFANA AVARA @Liaison The Label They’re flying their community ugc creators out, covering activities + food, and creating content together. It’s a win-win. The brand gets authentic, high-performing UGC content and creators get a real experience and feel like influencers. Brand trips will not fully go away, especially for big brands with massive budgets. But this is definitely an exciting strategy for smaller brands. #brandtrips #marketing #ugc #liaison #liaisonthelabel

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Tuesday 06 January 2026 22:17:52 GMT