@brandbosshq: “What’s your social media about?” Your brand can live in a million different niches. For Pattie Ehsaei, it started with teaching decorum. Then it expanded into finance, women’s empowerment...over time, she realized the name she chosen on day one no longer matched the presence she’d built. That’s where we come in. When you’re ready to answer the question: What is your brand about? Check out the latest episode of Branducation to learn more. #BrandStrategy #BrandBossHQ #Branducation