@merit: The Swipe Experiment “Value” is the most unsexy word in beauty — but to us, it matters. Cost-per-wear is how we decide what products are worth investing in. And because what you use on your skin every day is an investment, we decided to put The Minimalist to the test. There are approximately 2,016 swipes in every stick. When used daily (about six swipes per wear), that’s roughly 336 days of use — bringing the cost per wear to just 11¢. It may seem insignificant, but it’s details like this that have earned The Minimalist its place on your vanity. meritbeauty.com