@william.activewearr: The might be the future for swimmers. Form Swim launched the Smart Swim 2 goggles this July acts like a coach, compass, and heart-rate tracker — in AR You dive in. A timer appears in your left eye. Pace. Stroke count. Heart rate. No stopping. No guessing. Just flow. Swimmers used to train blind. Now they swim like they're in a Formula 1 cockpit. And here's the kicker — You can even pair it with a Polar sensor to stream HR live, while you race open water. This isn’t just tech. It’s your on-body HUD — for the most analog sport on earth. Wearables are no longer for training. They’re becoming event infrastructure. Amazfit is already the official timekeeper of HYROX. Garmin powers hundreds of triathlons. This is where races are heading: Not just physical. But measured. Augmented. Streamed. The athlete isn’t just wearing product. They're wearing a platform. And brands that power that platform? They don’t just sponsor the sport — They own the view.