@maxwell_finn: If nothing you’re doing is working… Why are you still scared to try something new? Every week, I talk with brands and founders that are more focused on “looking on-brand” than being profitable. They’re terrified of running a risky or off-brand ad because they think it’ll define them. Or it will “Tarnish the brand”. Here’s the truth: nobody cares. They might laugh or leave a devastating comment… But then they’ll scroll, watch an AI video of a puppy blowing up a house with a rocket launcher, and forget your ad ever existed. And tomorrow, you get another chance to test something that might actually work. Fortune 500s can afford to play it safe. You can’t. Take the swing.