@magrietgroenewald: Ever wondered how that happens? It’s not bad budgeting. And it’s not lack of self control. Stores are carefully laid out to guide your eyes, your pace, and your decisions: • cheaper items placed lower • more profitable products at eye level • impulse buys on the long walk to the till By the time you reach checkout, your brain has already said yes, quietly, one item at a time. Once you see it, you can’t unsee it. And this isn’t just about shopping. It’s a powerful lesson in how people make buying decisions, in stores and online.