@godsserenity1927: #vitamins #Catholic #christiantiktok #healthmatters Yes, Liquid Death hired a witch doctor to perform a marketing stunt in 2019, "cursing" their water as part of a Halloween campaign to be "Certified Cursed," which made headlines but was a tongue-in-cheek way to promote their punk-rock brand and encourage recycling by highlighting the absurdity of traditional water marketing. The brand is known for edgy, unconventional promotions, but the water itself is natural spring water, not actually cursed. Key Details of the Campaign: The "Curse": In their "Certified Cursed" campaign, they featured a witch doctor, Mystic Dylan, chanting spells over their inventory, claiming consumers would become "magnets for demons". The Reality: It was a marketing gimmick to poke fun at typical beverage marketing and promote their eco-friendly aluminum cans as an alternative to plastic. Follow-up Stunts: They've continued this theme with other stunts, like using augmented reality (AR) to create "Demon Infused" water for Halloween 2020 and hiring a witch to influence a Super Bowl bet in 2022. Brand Identity: Liquid Death uses this humor and "punk rock" attitude to make health and sustainability more fun, aiming to "murder your thirst" and plastic pollution.

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Thursday 22 January 2026 03:53:14 GMT