@advertigo: Can a font make you safer? Volvo didn’t just design a car this time — they designed clarity. When you’re driving, you don’t have time to think. Information has to land instantly, without effort, without distraction. So Volvo asked a smarter question: What if letters were easier to read at a glance? Wider forms. Clear spacing. Less strain on the eyes. Even one second less distraction can save lives. That’s the power of purpose-led branding. When every detail aligns, trust is built — and design actually means something. Want to also build a memorable brand? Book a call, link in bio. Follow for more value!