@neilpatel: What do you think people are really doing after they perform a Google search? A lot of people talk about “zero-click”, but we wanted to see ourselves by tracking 1000 searches. Here’s what people did after they searched. Keep in mind, not all searches have ads. If you seen your organic traffic decline, check out this webinar that teaches you how to get back some of your traffic: https://advanced.npdigital.com/how-to-grow-when-your-organic-traffic-is-declining-live-webinar/