@directiveconsulting: AI search isn’t replacing Google, but it is rewriting attribution. In our webinar, Why Your AI Search Is Hard to Measure (and How to Fix It), Benjamin Glass-Liu breaks down the new variable B2B teams need to track: narrative. It’s not just whether you show up in AI answers. It’s how you’re being described. Enterprise vs mid-market, top of the shortlist vs buried, accurate vs outdated, positive vs mixed. Because buyers form opinions in LLMs before they ever click. Want the full breakdown on measuring AI visibility and tying it to pipeline? Watch the full webinar on our site.

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Monday 26 January 2026 16:00:28 GMT