@mrashleycain: Pulled up to the www.wearethealchemy.com wareoffice this weekend to get my hands dirty.. packing some of this week’s Ascent collection orders. After a big few days, Ladies Black is fully sold out. And my favourite colour, Emberwood - worn by yours truly - is also moving fast. I wouldn’t say building a brand is fun.. it’s f*cking HARD WORK. But cultivating an environment with amazing family and friends to build it with.. that’s where the magic truly lives. WE ARE THE ALCHEMY 🖤