parfumsdemallory
Region: CA
Thursday 29 January 2026 18:34:14 GMT
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zaf :
me with D'Annam and i will never understand why they use them it just cheapens the whole brand and makes it feel so insincere and ironic especially when the brand prides itself on story telling through fragrance and branding
2026-01-30 03:20:06
70
Rooney :
Sarah Baker, D’Annam, etc 👀
2026-02-01 19:26:21
13
natnosebest 🪷 :
crazy bc perfume is art and creativity so for them to take away a part of that with AI is so ridiculous
2026-03-30 19:19:17
1
mochiglowco :
It’s so confusing because perfumery is an art form, and using AI art defeats the point! It makes me question their formulations too. Especially when brands lie about AI use or say they “didn’t know” it was an AI image 😭
2026-02-06 05:23:43
18
victorian_hand :
Krigler is too expensive for them to be putting the terrible ai ads that they do
2026-03-30 13:46:16
1
mia :
PARFUMS DE MARLY’S AI USAGE LIKE STOOOOP AND HIRE AN ARTIST😭
2026-02-06 08:35:31
8
Beau (They/Them) :
THANK YOU for bringing this up!! AI is poisoning every industry and the way that perfume brands in particular seem to be getting away with it is so disappointing
2026-01-30 12:19:14
12
inkytheblot :
i emailed snif and they emailed me back saying we just used a tiny bit for animation but everything else was made by humans. as i said in the email its disappointing. like i would as a creative find it insulting that instead of hiring someone to animate they just took the easy/cheap way.
2026-02-03 22:06:10
9
mellie 🪐 :
Yes—but—this energy with everything. (Including lululemon)
2026-01-31 03:47:43
4
Bumblebfragrance :
omg yes!! I just saw something and I was instantly turned off...
2026-03-27 19:09:15
1
Madeleine 💗 (aka perfumadz) :
HELL YEAH. Instant follow, I could not agree more
2026-02-06 13:46:31
3
Katie 🍀 :
👀
2026-01-30 15:27:01
8
Birdie :
Love seeing you take a stand on moral grounds! We have to put humanity first- humanity over corporations and greed.
2026-01-29 22:09:07
6
Kristan | Scents & Sense :
they could at least use AI to generate a script to apologize for using AI 🥸
2026-01-29 20:08:58
44
𝔐𝔬𝔲𝔯𝔫𝔣𝔲𝔩 𝔖𝔴𝔞𝔫🦢 :
dark tales basically said “we know you’re upset but unfortunately we do not care and we’ll continue using AI” like i was actually fuming lol
2026-01-30 11:22:51
22
Estela Barbara :
True! AI is ruining marketing, unfortunately. It’s about time to go back to basics!
2026-01-29 22:51:39
13
Miu - nordic perfume nerd :
Yes! But the issue is that they know it’s harmful and don’t care. They don’t feel the need to apologize, because they won’t change their behavior. I have had so many sad convos with brands about AI, and it is clear that many of them know of the costs and just don’t care
2026-01-30 00:26:51
12
Aubrey | Self Care Bae 🎀✨ :
This!!!! I don’t understand why they do this? Do they not want to pay for ads I’m so confused. Instantly makes a lot of us not want to buy!
2026-01-30 05:24:40
12
brittany | forêline parfumerie :
you're telling me humans approved this nonsense? 😭
2026-01-30 02:27:05
10
carolin.kresse :
Dark Tales 🥲
2026-01-29 20:22:42
10
Katie 🍀 :
I do have to do a disclaimer that I go HARD with support for an indie house that uses ai generated images for their labels. I think it’s something they’re working on… but it’s just one woman doing it all on her own while sick. So I know that’s a touchy subject for some because any use is harmful use… I used it A LOT before I knew. I also think it’s different for a brand that can afford to hire artists (are they artists if they need ai?) for their campaigns.
2026-01-30 15:29:45
8
Chopin_Lover :
I just saw an ad for Goldfield and Banks and they had an ai generated dude narrate for the first like 5s
2026-01-30 17:21:52
8
LC | nearlynoseblind :
People don’t want to give up their favorites - Juliette Has a Gun, etc. The email I got from LORE about their AI use was the definition of condescending.
2026-02-13 19:24:04
6
Bee 🪷💫🎀 :
Another one??? Gah I cannot stand this era!!! 😭
2026-01-29 20:06:24
5
mimicinspace :
I won’t be posting anymore @Snif content and I will be getting rid of my collection.
2026-02-05 22:06:19
4
Tater :
The people crave a human touch, authenticity, and accountability!!!
2026-02-02 11:14:05
3
RiotScents :
YES! THIS!
2026-02-01 11:36:03
2
ISHIOMA Scent & Skincare :
I need to do more research on this topic so i don’t accidentally patronise these brands 😍😍 thank you for creating awareness on this
2026-01-31 10:01:19
2
Brigit | Fragrance & Beauty :
period! we will not accept ai use
2026-01-29 20:21:24
2
Andrea Max :
Villa Erbatium’s use of so many awful AI ads put me off them completely. If you’re not even willing to put effort and money into some basic graphic design and some basic advertising, what else have you cut corners on?
2026-02-11 12:23:12
2
Pixiepocolypse :
I called out an indie brand in the last few months, and the owner doubled down, condescended me, and basically told my wife who also called them out on it to go freak themselves. Neither of us were rude. We've supported this perfumer through thick and thin. And suddenly, my collection from this brand is worthless to me.
2026-02-03 20:53:09
2
heyyallitsbianca :
Yessss ! It’s wrong and accountability is needed.
2026-01-30 23:35:16
2
Anna Whatever :
Yes - also Francesca Bianchi :/
2026-03-12 23:33:34
2
christine marie scents :
I completely agree! It has been disheartening though to see a lot of houses/brands be accused of using AI because people “think it looks like AI” and it’s not actually AI generated! I hope more brands become aware of this potential and state from the beginning of campaigns, etc, the artists/collaborators they’re working with!
2026-02-06 01:55:20
2
_saffsmells_ :
👏👏👏Yep
2026-01-30 07:24:48
2
tar_apple :
Yes 👏! There are also some indie brands that are doing the same and it's so very disappointing.
2026-01-30 00:03:07
2
Sapna :
Even niche fragrances it’s been really upsetting seeing Desi fragrance brands coming up and all their copy is AI
2026-03-12 04:19:32
2
gingie🫚| perfume & fragrance :
I know I’m criminally late to this post, but I just had to come in here and say I stand behind this one hundred percent
2026-02-27 06:43:37
1
ray ♡ perfume & beauty :
Wait what brands are doing this??
2026-02-07 20:38:14
1
Mia Dyer :
I would never buy from them anyways, but scentbird is not only using AI, they are using deceptive marketing too. They would post an AI generated bag that would come with first order to later read in little characters that the bag is not included and in fact does not even exist.
2026-03-10 12:03:04
1
Sara | Perfume & Beauty 💋🍸 :
Fragrance Du Bois, Jousset, Kayali, Juliette Has a Gun 😔
2026-03-11 04:39:17
1
Delaney :
finery is also using it on their website
2026-03-29 15:07:21
1
☆ :
Ohhhh boooooy I got a lot to say about this😂😂
2026-04-06 19:35:16
1
Elizabeth Smith 🇵🇸 :
I think I’m pretty sure I saw ai animation in a Nishane ad on here
2026-02-18 23:06:20
1
Norma🌸 :
You articulated this so well! Thank you for speaking up 🙌🏾👏🏾
2026-01-31 23:06:39
1
ray 🫧 perfume published :
oh god i cannot STAND the AI media!! the whole point is that scent is a human experience!!
2026-02-06 18:56:20
1
Lune De Vanille 🌙 :
I don’t know enough about this actually. Help me use this comment . Why is it harmful so that I know and look for it. I know I don’t love seeing ai videos but I don’t know the deeper part of this
2026-01-30 17:37:24
1
vaalbaraphoto :
@Snif
2026-02-04 16:55:30
1
🫧AromaTism🫧 :
I would like to throw some positivity in the convo and acknowledge @Mrajia Skincare for switching her artwork
2026-02-03 07:41:29
1
Amorphous Perfume :
👏🏼 👏🏼
2026-02-01 07:36:01
1
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