@richmanparadise: This marketing strategy of generosity is insane 🔥 Five Guys are genius marketers when it comes to creating a wow effect for customers. Every time you order a meal with fries, they go beyond what is required. Every employee is instructed to put an extra scoop of fries at the bottom of the bag. Those fries are not there by accident. It is a deliberate psychological play that makes customers feel like they have won 🧠 Even though this burns millions every year, it is completely worth it. It creates an impression you cannot get anywhere else, and because of that, customers keep coming back. #marketing #sales #businessman #entrepreneurs #emotionalmarketing Credit: PRI Rory Sutherland 2015