@seethemedlife: Social media isn’t about going viral - it’s about building trust. At #AAE26, I am sharing what I’ve learned over 10+ years of creating medical content online, and how endodontists can use social media to educate patients, engage dentists, and combat misinformation. The session will cover everything from social media fundamentals to crafting medical hooks that actually educate. You don’t have to be an influencer, but your expertise deserves to be heard. Truth vs. TikTok: How Endodontists Win Trust and Beat Dental Misinformation Thursday, April 16 | 2:00–2:45 PM #ad