@jessinvestsvc: Founders always ask me, “What do VCs want to hear when I pitch?” And honestly… this is where people get tripped up. A lot of the most common fundraising phrases don’t actually help your case. In fact, they usually do the opposite. (Most) VCs don’t want to fund vibes. They want to see evidence, clarity, and credible paths to return their money. They’re trying to understand risk! And they’re paid to poke holes. So if you’re raising: • be specific, not grand • be honest, not aspirational • be grounded in what’s true today • use DATA to tell your story Strong founders make it easy for investors to believe their story. And they let their business do the talking. Save this before your next pitch. And follow for more real talk from the other side of the cap table. 💁🏼♀️✨ #founders #startup #vc #venturecapital
Love this take. Lists like this always remind me of the research on how men apply when they meet some of the criteria while women wait until they meet almost all of them. Fundraising is no different.
More women need to pitch before they feel perfectly ready because plenty of others are not waiting. Use content like this as direction, not a reason to hesitate. Progress beats perfection every time.
2026-02-02 02:08:57
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Keleigh <3 | Toronto Founder :
Love your content jess!
2026-02-02 21:07:53
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Triet :
Slide 3 is my favorite
2026-02-03 22:29:19
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SuperbikeGuy :
Sounds like a whole lot of rookies to me.
2026-02-05 04:26:24
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JerBear :
Partner at remedy? The studio with the beautiful landing page of a tree?
2026-02-03 00:29:41
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Jon Capriola :
I’m the entire opposite I’m too transparent they freak out ;) which is why I don’t use VC and self fund ;) 😂🥰🔥😘💯💯💯
2026-02-06 04:51:24
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sebbyyydavies :
Excellent list. I can’t stand the rushed close. Like, we’re going to be partners for several years, don’t you (founder) also want to take things slow?
2026-02-17 11:46:32
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Thulani Vereen :
Great advice per usual! Thanks for doing this work Jess!
2026-03-23 20:27:39
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plugged :
We share startup stories like this all the time. If you’re building, feel free to reach out.
2026-04-19 11:46:21
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Niya's Coily World ®️ :
very helpful... even unpacking the jargon and lingo used is helpful
2026-04-19 20:32:49
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Coach JKidd :
Sports Tech?
2026-02-02 02:00:44
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Planet Positivity Central :
Yes, most VCs are like banks - they only want to give you $ if you don’t really need it. 😳🤣
2026-03-20 19:54:56
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