@aris.goldberg: Standing on Rodeo Drive hits different when you know the numbers behind it. Three blocks. That’s it. $1,100 per square foot in rent making it the second most expensive retail street in America behind only Fifth Avenue. Rents jumped 19% in a single year. LVMH basically owns half the block. They paid $245 million for the old Brooks Brothers building alone and are building a 48,000 square foot Dior flagship with a rooftop restaurant. Chanel fired back and built its largest store in the world right here. 30,000 square feet. $252 million just for the land. The details that blew my mind: • Started as a bridle path for horses in 1912 called El Rodeo de las Aguas - Tongva for “The Gathering of the Waters” • Frank Lloyd Wright designed a building here in 1952 • Pretty Woman made it globally famous but it was already the fourth most visited destination in LA While tourists come for the Pretty Woman fantasy the real story is a $250 million arms race between LVMH and Chanel for three blocks of sidewalk. This is Rodeo Drive in 2 minutes. 💎 #rodeodrive #beverlyhills #lashopping #luxuryshopping #90210 @LosAngelesBucketList @LA Today @Beverly Hills 90210 @Rodeo Drive @RODEO DRIVE PAPARAZZI
