@pigsandplans: @FKA twigs opened up about how the cultural impact of a project can’t always be quantified by data, explaining that the true influence often exists beyond numbers and metrics. She also went on to discuss the challenge of finding the balance between sharing her personal life online and staying focused on her artistry.⁠ ⁠ In a conversation with Adam Friedland, she discussed the topic of resisting the pressure to constantly market herself or promote her albums, explaining that she’d rather simply share the work than to over promote it. She also argues that numbers and stats such as Spotify listeners and likes on social media should not define the success of an artist. ⁠ ⁠ twigs added that while she admires artists who have found ways to balance their personality with their art online, it’s something she personally struggles with, especially in an environment that often demands constant visibility.⁠ ⁠ _⁠ via @Adam Friedland/The Adam Friedland Show ⁠ ⁠⁠ ⁠#pigeonsandplanes #fkatwigs #musicmarketing #electronic

Epiphany. :

This is why I disagree whenever people call Tinashe underrated because that girl changed the entire kpop industry

anahin777 :

She’s so right, capitalism and social media ruins fucking everything so pure about art

Nic :

why did the interviewer look shellshocked at her answers 💀

Antonio I. :

As someone that works in advertising, and whose whole job is studying culture, she’s so right. Often times is hard to find the data to back up the impact we were seeing in real life. Unfortunately, we live in a corporate world in which executives wanna see hard numbers

user5258897721381 :

where are the thinkers

Devi.luu :

This is church.

Darren :

Oh she’s too deep thinking for him, but anyway, I completely agree

Carlos’ Fashion Diary :

the way he’s looking at her she’s changing the culture in his head 😭

Kevin :

I literally love how her brain works

zacanova🦩 :

new meme unlocked

mercuryfruit :

She spoke for all the thinkers i always knew what the hell she meant she keeps eating YES MOTHER!!!! you can’t fake influence

Carol Jinier :

ROCKET :

I love everything she’s saying, but I die every time it cuts to the interviewer looking like 👁️👄👁️

📀 :

everything hits in this ugh

Powder Butterfly :

David Bowie would absolutely agree

SL4YATR0N :

Sophie. I hear her influence in almost everything out now a days.

Gg :

As silly as it sounds you can often see this in kids movies. It might do "poorly" in sales or theatre but people end up quoting or referencing the movie 10-20 years later.

Ja_making :

She’s absolutely right. Streaming culture means we get daily updates on what the streams look like. Toxic Stan culture.

Matt Garland :

people who are highly artistic/creative are very different from people who are great at marketing/promotion! And it sucks that the current climate means that the only people getting ahead are the ones who’ve figured out how to self promote and game social media.

KEEKS :

shes 100% right. a real artist just wants to create. not market

Stealth 🥷🏾 :

This is why I believe stats and data don’t mean everything. There are plenty of talented people out here who don’t have the same opportunities as others just because they aren’t popular lol

bella.sslowburn :

And you know what? I’ve never thought about it this way

Aaliyah :

I think Lana is the biggest example of this. the most mainstream non mainstream artist. only ever had 2 top 10 hit songs, one of them being a taylor swift collab. but one of the most influential of this era.

I_Sundenna :

SHES SPILLING YOUR HONOR