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@marketing_chats: Opinion: The Rhode Snow Club is getting a little too much praise ❄️ We’ve seen this marketing play before. Luxury resorts. Influencers posing in the snow. “Rich girl” ski aesthetics. Style over substance. From a marketing strategy perspective, skincare + snow is a brilliant positioning move. But if you’re going to highlight performance in extreme conditions… Show me extreme conditions. I want real athletes testing the products. Give me Hahna Norman snowboarding - not influencers sipping hot toddies. Just me?? 👀

Abbie | Marketing Chats 💬
Abbie | Marketing Chats 💬
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Monday 09 February 2026 16:03:19 GMT
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sohocinderella
sohocinderella :
it’s February, that plan wouldn’t be useful in the next four weeks :/ plus I dont see them as a “high performance” brand and I don’t think they ever positioned themselves to be that
2026-02-09 17:46:27
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