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@fastcompany: Even for a legendary automaker launching its first EV, it was a preposterous pitch: Ferrari’s big car reveal would not show the car. And it wouldn’t show the car’s interior, either. Instead, journalists were asked to fly—some of them halfway across the world—to scope out a steering wheel, a few chunks of dashboard, a center console, and a seat. Designed over the last five years with the firm LoveFrom, the Ferrari “Luce” (translation: “light” or “illumination”) is a generationally important car for the Italian automaker as it transitions to an electric future. Global design editor Mark Wilson got an exclusive look at Ferrari's new EV. Click the link in bio to read his full review. #ferrari #ferrariluce #fastcompany

Fast Company
Fast Company
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Region: US
Monday 09 February 2026 19:21:59 GMT
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emronems
emronems :
I wish you had placed everything inside the car and then explained how it works rather than asking to to just imagine how the UI switches from deep orange to red.
2026-02-10 18:39:58
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mn_akashah
MN Akashah :
interesting 😄😄😄
2026-02-10 10:49:59
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garrettgordon14
user6279279992829 :
horrible interior. just another example of trying to fulfill their shareholders and not creating for the people that actually drive their cars. u should expect this car to depreciate at least 50% after the first year
2026-02-10 13:24:02
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