@culted: Profound Co was the independent label almost behind @Bad Bunny Super Bowl Halftime show outfit. @farazzaidi the Pakistani designer and founder of Profound Co spoke out on Instagram saying, “In a race against time, we rushed our artisans to complete dozens of hours of slow, meticulous hand embroidery in just days. A box was rushed from Lahore, Pakistan to Santa Clara, California. Somewhere in the final days, the direction shifted. Ultimately, Zara won the bid for the full look.” The brand has previously made custom accessories for Bad Bunny, and as Faraz said “‘almost’ stories rarely matter. It only counts when you land it.” but the internet has made it count, recognizing the craftsmanship that went into creating these custom pieces, even if they didn’t make it on to the stage. 📷: @profoundco #badbunny #fyp #SuperBowl #badbunnysuperbowl #fashiontok

CULTED
CULTED
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Region: GB
Wednesday 11 February 2026 14:57:17 GMT
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rihannaxxnavy
M :
Him choosing zara is so…..
2026-02-11 20:21:52
1401
niall_kavanagh
niallkavanagh :
But instead it was Zara… cool cool cool
2026-02-11 15:06:35
3573
bbbb_7rm161b
bbbb_7rm161b :
Makes me sad that they choose fast fashion brands instead ones like these
2026-02-11 22:55:13
804
wlliamshen
William :
It was meant to be basic so the focus was around him not on him
2026-02-11 21:39:28
551
davidoklol
david 🦫 :
he didnt choose zara btw. zara won the bid
2026-02-13 21:32:52
141
csgt42_scott
CSGT42_Scott :
No one really knows why he chose Zara but here you all are judging him like you were present in the room when the decision was made 💀
2026-02-12 10:30:49
284
naya.archives
naya 🌻 :
wayyy better
2026-02-11 20:16:51
375
ablenica
user5334822342136 :
Not surprised they picked a big company instead of a local designer. These look beautiful btw
2026-02-11 18:36:40
330
saffa911_
Saf メ𝟶 :
This could of been a perfect opportunity to help local small businesses 💔
2026-02-11 21:12:21
304
whitleyrachellaofficial
Whitleyrachella :
I liked the Zara better
2026-02-11 16:21:16
18
skibidirizz431
rafiah :
would've been the perfect time to support local artists and the designs lookk really good aswell
2026-02-12 06:18:25
22
plnkerton
𖣂 :
hope he still wears this somehow it's so beautiful it'd look so nice on him
2026-02-12 11:46:03
30
veryilliterate
Sadi :
Zara……is he fr? 😭
2026-02-12 02:56:24
58
ma_omo4
M🧌 :
THEY SAID “almost” so y’all stop judging
2026-02-11 23:20:02
7
tka.55
topacio :
do yall not know how bids work
2026-02-14 01:37:21
16
ashleyartstuff
ashley 🐞 :
omggg that’s gorgeous
2026-02-11 23:54:26
31
ilove_you508
🍎 :
AYYYYY PAKISTAN MENTIONED 🇵🇰🇵🇰🇵🇰
2026-02-12 14:54:52
37
danielletorres__
Danielle Torres 🇵🇷 :
He is wearing pieces from them on tour.
2026-02-13 18:08:48
7
miles9.9.9
miles9.9.9 :
i never understand this tiktok format, why are you even posting you “almost” did something?😭 I almost won a million on the last scratcher i bought but i wouldn’t make a video about it😭
2026-02-13 23:14:58
8
kxtuv
mxmattsun :
This was absolutely beautiful too
2026-02-14 01:49:12
2
beelahmay
BeelahMay :
This was the look 👌🏽❤️
2026-02-11 19:50:04
4
bibilowo
Mr :
It was better brand than the fast fashion brand Zarah, but they probably paid him too much money
2026-02-12 14:24:41
3
isthatlance
puss_gobbler 🏎️ :
Legit thought it was a different Zara 😭
2026-02-15 12:41:32
1
r966r1
r966r1 𓃵 :
Almost 😅
2026-02-12 11:12:30
0
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