Emma
Region: GB
Saturday 14 February 2026 08:59:00 GMT
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Zaynab D :
If you receive samples and use them for personal use then yes you have to pay tax on them, if you receive the sample and use it exclusively for business use meaning you keep the product ONLY for promoting than you declare the sample as income and then declare it as an expense which brings it to 0. My only question is TikTok doesn’t let you see more than 3 months worth of samples that you’ve received, so there’s no way to check the date and value of the sample at the time you received them, so if we can’t check how will Hmrc know🤔🤣
2026-02-15 18:19:24
5
💕Jo~Ellie Liverbird💕 :
This isn’t true, u don’t pay tax on the samples
2026-04-02 10:01:19
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The Michelle Edit | 40+ finds :
I’ve seen a couple of big creators who have been doing this for years say if you are gifted as a content creator then yes but if TikTok shop samples are just being used for content then no as they are seen as business tools, it’s so confusing
2026-02-14 09:56:08
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Mum of 4 Family Meals :
You don’t pay tax on samples it’s a marketing expense to that company I panic every time I see a video like this and ring my accountant and he laughs at me every time xx
2026-04-02 14:19:10
9
Michelle Bullimore :
So many creators saying different things on this, some saying you cannot do your job without promoting a product, saying it’s a business tool. What about if you buy from your own showcase to promote but not personally use? Also some are saying to register as a limited company rather than sole trader, what’s your thoughts on this Emma? Xx
2026-02-14 09:20:10
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NurseBurnoutDiaries :
Surely that’s up to the company if they decide to send. No money hit my bank apart from commissions. We’d earn nothing at all with all the samples
2026-03-11 04:36:00
3
dizzyrednut :
Iv spoke to tons like you and a few have told me a % of the sample value can go through as an expense as you can’t work without samples so if I get something purely for content or poor quantity it’s 100% if a dress Iv done 30 videos on and wear it’s 50%, kitchen roll I do as 10% ect so you pay tax on the elements that is personal use. HMRC have said they will make more clear guidelines this year but this is how I’m doing it. It’s still such a grey area but ultimately samples are needed for work purposes but I am happy to pay tax on the personal use side. I also explain why I allocate that % Incase it’s ever followed up
2026-02-14 09:26:32
2
Roxanne | Fashion & Life :
you dont there an business tool we couldn't do videos without them. however if you get rid of your "samples/stock" or keep for personal use then its classed as a gift in kind so therefore pay tax on it. the vouchers theres a reason we pay like 1p as there actually an expense. Iv spoke to a few accountants and they say the same.
2026-02-14 10:54:12
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april.mademebuyit :
The 12k free allowance wont apply though if you're doing it on top of a full time job surely
2026-02-14 20:37:11
1
gems_top_tik_tok_finds :
But many this will be a side hustle and earning money through other self assessments or employed so need to remember so will most likely go over the 12k
2026-02-14 09:10:35
1
🫶Vik🫶 :
you have to pay tax on everything what is on tax report on tik tok and there is no samples included.if you think logical you get samples for 2 k and you have full time job. and you dont sell anything from that 2k so you pay from your pocket 20% on 1k its doesn't make a sence
2026-02-14 10:14:58
0
JesCT BPD Mum :
So if I receive a sample from someone say shampoo for the dog it’s worth £16 do I say I earned £16? Is that what we are saying ?
2026-03-30 14:22:50
1
🌸Vicky ann🌸 :
I have a full time job as an employee and I’m a tik tok affiliate since November last year when do I register to do my tax is it a sole trader? Xx
2026-02-14 09:44:47
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Georgie|TTS|🌼 :
Not me reading all this like I have to worry about it 😂made £8 in 6 weeks 🤪
2026-03-03 23:11:51
3
NoNicheDiaries_ :
Is the £12,570 when registering as self employed seperate to your full time job personal allowance or would it be combined? X
2026-03-08 18:19:03
0
mj_victoria_ :
What if it’s a secondary ‘job’ and you’re already a tax payer (ie earn over 12k) - where does the £1000 come into it then? Still don’t need to register as self employed until it hits 1k?
2026-02-14 09:38:20
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The Sophie Edit :
they change the pricing of the sample you recieve. I think that's dodgy...I accept one for like 10 and then comes through as 25 or more...like how can they as now in this situation I'm being 'charged' more
2026-02-14 09:38:40
1
dorsetmumdiaries :
Hey, thanks for the advice. So if I work part time self employed a few hours a week (don’t hit anywhere near 1k a month) so I need to register again as self employed for tik tok? do you have to register twice? For two different revenue streams?x
2026-02-21 17:13:26
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Irina Cristina Lungu :
What about having already a full time job and trying to get a side hustle to top up income ? How you can register this?
2026-02-14 10:11:55
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sophiebakewell :
What if you are full time employed and doing tiktok shop as a side hustle?? I’m just currently keeping everything I earn here not transferring it to my bank xx
2026-02-22 13:59:04
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Teddydogisbest :
What if it’s your second income and you’re already paying tax or PAYE and NI from your 1st job which my employer pays. If the HMRC allows you to earn the 12570 before taxing I’m confused because my tax code allows me to earn a certain amount in my job so is the self employed amount extra or different thanks ☺️
2026-02-15 08:44:44
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Lauren 💙 Flexy agency 💙 :
What if you don’t do tt shop, and only get off lives? Is it same rules
2026-03-16 08:13:21
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cakes :
Thanks huni 🥰
2026-03-16 03:17:14
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Alexis&minnieadventures :
If you have a full time job wil the £12500 come from that job so as soon as your over £1000 you should be declaring straight away is that right?
2026-03-28 12:41:02
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MT☯️ :
Is this the same if you work a full time job because £12,750 won’t count so will pay tax at the start
2026-02-14 10:34:47
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