@accor: In hospitality, loyalty is a strategic growth lever that can't be ignored. Driven by @ALL.Accor, our loyalty program and booking platform, Accor is redefining loyalty around lifestyle to drive revenue, profitability, and long-term guest value. Watch the full episode to see Alix Boulnois, Accor's Chief Commercial, Digital & Tech Officer, decode ALL Accor through eight key figures. Discover the full video on our Youtube channel.

Accor Group

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Monday 16 February 2026 17:26:13 GMT