@kovabranding: This started as a loose internal note on what I’ve been noticing across projects and conversations. Design feels like it’s recalibrating. Away from polish as proof of quality, and towards work that registers through feeling, movement, atmosphere, and visible decision-making. I pulled together five shifts that feel less like trends and more like underlying attitudes shaping how work is being made right now, and where it might head next. Curious what resonates, or what you think I’ve missed. #branding #design #designtrends #2026trends #designtok

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Wednesday 18 February 2026 00:39:21 GMT