@thepurposelylost: At 11:57 PM every night, the billboards in Times Square transform into a massive digital art exhibition called Midnight Moment, the largest and longest-running public digital art show in the world. It started in 2012 and features a different artist each month. Instead of commercials, for 3 minutes every night, you’ll watch a curated video art projected across the most iconic screens in New York City. Even though Times Square was still packed with people, we all got a bit quieter, appreciating the rare moment of artistic beauty in an otherwise commercial space. So if you’re planning a NYC trip, and seeing a late Broadway show, don’t rush out of Times Square too early. Wait for 11:57 PM to watch the city change 🗽

Lyndsay

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Region: US

Friday 20 February 2026 05:59:10 GMT