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Saturday 21 February 2026 04:26:40 GMT
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Before you give AI a job, give the job a process. AI agents are becoming one of the biggest conversations in technology right now. Even at GITEX Nigeria in Lagos today, there are sessions around AI agents, AI co-workers and systems that can do more than answer questions, they can actually execute tasks. That is exciting. But I think African businesses need to be careful about one thing: An AI agent cannot fix a business process nobody understands. Imagine a small electronics business in Lagos. Customers ask for prices on WhatsApp. One staff member knows the current price. Another person knows what is actually in stock. The owner decides who can buy on credit. Delivery charges change depending on who answers the customer. Discounts are sometimes written somewhere and sometimes remembered. Now connect an AI agent and tell it: “Handle customer enquiries and sales.” What exactly have you automated? You haven't automated a system. You have automated confusion. And now the confusion can respond in seconds. This is why my advice to businesses looking at AI agents is simple: Write the AI's job description before buying the AI. Start with one workflow. For example: Customer asks for a product. - Check current stock. - Return approved price. - Calculate delivery. - Collect customer details. - Generate payment instructions. - Confirm payment. - Create delivery request. - Escalate unusual situations to a human. Now we have something AI can actually work with. The same applies to invoice follow-up, customer support, appointment booking, lead qualification and reporting. Before automation, answer five questions: What exactly should the AI do? What information is it allowed to use? What decisions can it make alone? When must it call a human? What result will tell us it is working? This matters especially in Africa because many businesses grew through people, WhatsApp conversations, notebooks, spreadsheets and knowledge stored in someone's head. You cannot simply place an intelligent system on top of that and expect magic. The World Bank's 2026 AI report estimates that AI could meaningfully boost productivity in 16.2% of jobs in developing economies. I believe that opportunity is real. But productivity will not come from giving every employee an AI tool. It will come from identifying repeatable work and redesigning it intelligently. So before asking: “Which AI agent should my company use?” Ask: “If I hired a new employee tomorrow, could I clearly explain how this job should be done?” If the answer is no, AI is probably not your first problem. Fix the process first. Then give AI the job. Business owners and operators here:  What task in your business would you trust an AI agent to handle today and what task would you NEVER hand over completely? I would like to hear both sides.
Before you give AI a job, give the job a process. AI agents are becoming one of the biggest conversations in technology right now. Even at GITEX Nigeria in Lagos today, there are sessions around AI agents, AI co-workers and systems that can do more than answer questions, they can actually execute tasks. That is exciting. But I think African businesses need to be careful about one thing: An AI agent cannot fix a business process nobody understands. Imagine a small electronics business in Lagos. Customers ask for prices on WhatsApp. One staff member knows the current price. Another person knows what is actually in stock. The owner decides who can buy on credit. Delivery charges change depending on who answers the customer. Discounts are sometimes written somewhere and sometimes remembered. Now connect an AI agent and tell it: “Handle customer enquiries and sales.” What exactly have you automated? You haven't automated a system. You have automated confusion. And now the confusion can respond in seconds. This is why my advice to businesses looking at AI agents is simple: Write the AI's job description before buying the AI. Start with one workflow. For example: Customer asks for a product. - Check current stock. - Return approved price. - Calculate delivery. - Collect customer details. - Generate payment instructions. - Confirm payment. - Create delivery request. - Escalate unusual situations to a human. Now we have something AI can actually work with. The same applies to invoice follow-up, customer support, appointment booking, lead qualification and reporting. Before automation, answer five questions: What exactly should the AI do? What information is it allowed to use? What decisions can it make alone? When must it call a human? What result will tell us it is working? This matters especially in Africa because many businesses grew through people, WhatsApp conversations, notebooks, spreadsheets and knowledge stored in someone's head. You cannot simply place an intelligent system on top of that and expect magic. The World Bank's 2026 AI report estimates that AI could meaningfully boost productivity in 16.2% of jobs in developing economies. I believe that opportunity is real. But productivity will not come from giving every employee an AI tool. It will come from identifying repeatable work and redesigning it intelligently. So before asking: “Which AI agent should my company use?” Ask: “If I hired a new employee tomorrow, could I clearly explain how this job should be done?” If the answer is no, AI is probably not your first problem. Fix the process first. Then give AI the job. Business owners and operators here: What task in your business would you trust an AI agent to handle today and what task would you NEVER hand over completely? I would like to hear both sides.

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