In a media landscape where fans consume sports across streaming platforms and mobile devices, the question is no longer about how to televise professional sports, but how to design an experience that cultivates a league’s next generation of stars as well as its fandom. NBA and Peacock are launching a new mobile-first feature called Courtside Live, which is designed to function alongside traditional broadcast. The new feature gives Peacock viewers an unprecedented degree of production control by allowing them to swipe between multiple camera angles in real time. Click the link in bio to read more about the creation of Courtside Live. #fastcompany #nba #peacock #courtside - @fastcompany