@tamanyvinsonbentz: Replying to @WSJ thank you for your comment and I’m glad you worked with an attorney to get your trademark. Unfortunately, it isn’t always as easy as adding a word like “giant”. Disclaimer: this is not trademark advice, it is just an informative post. #lawyersoftiktok #trademarks

TamanyVinsonBentz
TamanyVinsonBentz
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Sunday 22 February 2026 23:53:08 GMT
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kimzilligen
kimzilligen :
I’m curious after 6 years WHY they are going after her now 🤔🤔🤔🤔
2026-02-23 01:06:47
129
madavecupcakes
mad.ave.cupcakes :
so what about the other 25 companies that aren't being sued?
2026-02-23 03:19:50
116
jessrose361
Jess :
She didn’t say she was being sued, i thought she said she got a cease and desist, and was preparing for court just in case.
2026-02-24 02:10:55
45
simplyjess2024
SimplyJess~Baking Therapy :
Not just on Tik tok. She has a legitimate commercial brick and mortar. Chloe Sexton has never lied
2026-02-23 17:54:59
36
withasparkle
withasparkle :
Didn’t Chloe already go through this wil Bluffcakes and she had to rebrand to Chloe’s Giant Cookies?
2026-02-23 17:32:12
8
conservationguy65
ConservationGuy65 :
If you look at the Fort Myers business reviews you’ll see that they are being confused. They’ve gotten negative reviews for the Giant Cookies company
2026-02-23 14:58:58
6
dhtayloranalysis
DHTaylor Analysis :
But, is Chloe’s Cookies distinctive enough to even get a Trademark and be able to enforce it?
2026-02-23 00:44:08
23
roxannesk_dreammakerpros
Roxanne SK | Realtor | TravelR :
As a Consumer, I see them as two completely different things because Chloe’s giant cookies are, in fact, GIANT.
2026-02-23 02:41:46
36
l_a_urie
Go Away :
They are in two different states and do completely different things. One is a retail store, one just ships .
2026-02-23 04:00:20
7
nivedyelhsa
Devin Dee :
And why only go after Chloe and not all of the others with some combination of Chloe and cookies?
2026-02-23 14:55:53
3
shawnahoffman8
Shawna Hoffman :
This is my question. The trademark goes by the application date/date of first use. They applied in 2018 but it was suspended until 2023 when it was registered in 8/23. So when Chloe created her business name if she did a trademark search there wouldn’t have been a registered trademark at that time. I feel like there should be some sort of time limit after an application is applied to prevent issues like this?
2026-02-23 16:55:28
6
mirightgal
a :
if her name is Chloe she should be able to use it, right?
2026-02-23 15:26:54
5
lbh328
LBH328 :
I really don’t understand what they were thinking coming after someone so beloved. Does the fact that Chloe sexton has millions of followers and they don’t have any sway in the matter? The media that has been found about them makes them quite unlikeable imo— so in the court of public opinion I think they’ve lost.
2026-02-25 19:35:34
0
a_rose_and_her_empire
Kirsten Rose-Augustus :
Why only go after her? There are a lot of Chloe’s Cookies
2026-02-23 13:23:58
6
carriejwright
Carrie Wright :
Chloe herself said the problem was with any name that contained Chloe Cookies, in any combo. I don’t think she said she was being sued. I think she indicated people were trying to make her stop using the name. I think people just assumed it was suing. I think she maybe tried to get out ahead of possible social media attacks by the people asking her to stop using her name. But understandably she isn’t giving super clear details. I think the dust will have to settle before we know the full story, if we ever know. I have appreciated your insight from your experience dealing with the legal side of stuff.
2026-02-23 00:35:32
20
westmichiganballoons
Ask a Balloon Pro :
I'm really enjoying your videos you're well spoken, don't even care about this case necessarily but it's interesting info thanks
2026-02-26 16:49:46
2
adleisia
Gina :
Also if they are going after Chloe’s giant cookies and not the 25+ other businesses called “Chloe’s cookies” doesn’t that put their trademark at risk? If they are protecting their IP from some and not all, that feels very fishy.
2026-02-23 17:00:01
27
karolsmith23
Karol :
Gaint means gaint!!!!
2026-02-23 18:01:10
3
bethdittmar
Beth Dittmar :
She never claimed she was being sued, she was THREATENED to be sued with a cease and desist and a money grab.
2026-02-25 01:35:46
7
veuve_klibert
Liz Klibert :
The two companies aren’t in close proximity. They’re not in the same town, state, etc. Neither are a franchise or have multiple locations. No one would go to “Chloe’s Cookies” in one state and confuse it with “Chloe’s Giant Cookies” in a totally different state. Doesn’t that matter? Wouldn’t “Chloe’s Cookies” have to go after every single business with the variations of that name to make this make sense?
2026-02-23 12:38:40
9
qp133
All Dogs Go To Heaven :
I didn’t see where she said she was being sued. I think she said she got a letter.
2026-02-23 02:37:12
4
krystledoeslife
Krystle | FullOutDesign :
From a consumer perspective Chloe’s cookies could be anyone. Chloe’s giant cookies is a well known name so I don’t think it would be confused for Chloe’s cookies but I think Chloe’s cookies could get mistaken for her.
2026-02-23 19:01:41
3
nicoled1024
Nicole Black Dispain :
this is exactly what is going on. She has a gofund me in case this goes to court. She stated in the event this doesn't happen all the money will be refunded.
2026-02-26 14:45:03
1
ritamom088
ritamom088 :
So what if someone trademarks a name in 2026 but you can prove you’ve been using the name for years??? I don’t know a thing about trademark infringement🤦🏽‍♀️.
2026-02-23 01:26:25
2
laceybug247
Lacey Mac 🇨🇦 :
Purchasers know it’s Chloe physically and by name. Her story is extraordinary. It’s her face & her story that brought consumers to her cookies in hopes to relieve her of financial stress during a hard time. It wasn’t the actual search of a general cookie named similarly. If anything, if the opposing company had a boost in sales in that same time period without added marketing, would they not be benefiting by her? 💝 Sad to hear her story is now taking on negative publicity. She’s been through so much.
2026-02-24 03:08:49
2
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