@foundersnotes: Most businesses struggle not because their product is bad, but because they're selling to people who genuinely cannot afford to say yes - and then mistaking that rejection for proof that their price is too high. Wealthy buyers think completely differently about spending - they're evaluating return and quality, not looking for the lowest number, and they actually grow suspicious when something feels too cheap. When you shift your focus toward serving fewer, better-matched customers at dramatically higher prices, something counterintuitive happens: the work gets easier, the clients get more pleasant, and the profit grows faster than the effort does. The moment you say a number that genuinely reflects the value you deliver, without flinching, you'll find that the right people were always willing to pay it. You were just never asking. #hormozi #entrepreneurship #entrepreneurs

Founders Notes

Open In TikTok:

Region: US

Monday 23 February 2026 16:32:35 GMT