@theoryofkhaos: People don’t buy products - they buy the frame around the product. That’s why brand psychology matters more than product features. Perception is the real product. 💡 For founders: If you want a brand that sells out, you don’t always need the “best” thing. You need a strategy that shapes how people think, feel, and behave Strong framing = strong brand positioning. Strong positioning = faster growth. That’s how you build a brand that cuts through the noise and becomes a cult favourite. Follow for more on how to weaponise psychology and build a world people want to belong to 😏