@taneamariee: Is this just user error?!@milkmakeup 🥲 #milkmakeupconcealer #newmakeup #makeuplaunch #ultabeauty #makeupreviews

milkmakeup :

Gel Concealer's formula is filled directly into its packaging, which is why it only twists up. We do this to keep the formula as creamy as possible. Plus, there’s 180 clicks in every concealer. We’d love to get a new one sent your way 🖤

maceyariane :

I HATE when companies do thisssssss😭

lily :

If it clicks, it doesn’t roll down.

bre✨️ :

the fear and realization omg 😭😭

luizaspace :

im gonna need yall to learn that if it clicks like that it does NOT go back down 😭

Gabriella :

Whyy 😭 that’s criminal

. :

How did you take it down?

kailey jordyn :

girl oh no thank you for letting me know to NEVER DO THIS with the product LMAO

Briana🫧🎀 :

Omg why did I do this w my milk makeup contour and I COULD NOT roll it down i wanted to cry 😭

Emily :

stg people dont read packaging on anything

Kaitlyn :

Now who was the genius who thought this was a good idea

✨~kate~✨ :

It giving that Mac lipstick thing all over again

Taylor | 🇭🇹✨ :

I hate when a brand does that😭😭

ownsbybobbob :

this kind of packaging should be illegal. might as well put them in a pot.

nadiaa :

you could just turn it into a pot concealer with it not being able to twist back down

my plants aren’t dying rn :) :

Girl if you still have the concealer just wound up and sitting on your desk I am BEGGING you to just cut it off/scrape what’s left and put it in a little airtight container (you can get those little travel container pots for dirt cheap in most apothecaries)

madeline ford :

Nooooo😭

Lisa Lisa :

Yall forgot about the mac drama

Sinfulplants :

Put it in a container

AllieRose Nava :

Haha you always gotta do a couple clicks first nowadays! Just to test it.

Johana Santillan-Mez :

You can force roll it down

LEXINGTON🌸☀️🌊 :

Well why would you roll it up that high

beautybyabijah :

Who approved this???😭😭

My y 2k random :

Margarita :

Does it not say anywhere how much product is in there?