@ugcpro.studio: 1️⃣🔍 Do they have experience outside of just freelance? Have they been in marketing on the brand and agency side? For example: I’ve been doing UGC since 2014. But I’ve worked internally for brands and agencies since 2017. 2️⃣🔍 Have their creatives actually produced revenue for brands? For example: since 2017 my creatives have produced over $500 million dollars in revenue. My ads have received 8-figures in spend (meaning one single ad received $10M plus dollars in spend because of how profitable it is/was). 3️⃣🔍 Have they been in the industry for 3+ years? The bar is in hell because 3 years is considered young. 😭 Just because someone can build a personal brand that looks like they know, doesn’t mean they really do. If they’re legit, they’ll have a track record that takes into account years of experience, a variety of positions / roles they’ve held in the creative marketing field, along with case studies that showcase significant ROAS in the 8-9 figure range. Your coach doesn’t have to check all three boxes, but it will show you how little or how much experience they TRULY have—not what their social media accounts make you think they have.
