@davejorgenson: Directing social content for the McDonald’s CEO. (This is from a real video). McDonald’s CEO Chris Kempczinski went viral on social media after appearing deeply unenthusiastic about eating one of his own burgers. n a video Kempczinski posted on Feb. 3, 2026, to Instagram, the CEO filmed himself eating the new Big Arch Burger. Although the post initially flew under the radar, once people online latched onto it, they very quickly turned the video viral with quips and jokes at the CEO’s expense. Caption from Anna Good, Yahoo News.

My name :

He can’t legally call it food

Durkel :

He looks absolutely disgusted with it. 😭

heatherk511 :

“What are you having for lunch?” “Gonna go get a product “

Danilo :

Meanwhile Burger King CEO

Pagoda83 :

PR nightmare for McDonald’s

Richard | The Wild Fjord :

How did they play that back and not decide to do another take…

Maud Riethe :

He could at least have practiced how to hold it

redforth :

Their social media manager has to be a double agent for Burger King.

Lord Farquaad :

I think their marketing team wants a new CEO. It is the only explanation

master_doom_and_gloom :

“Eat the burger like it wasn’t just handed to you by Jeffrey Dalmer”would be my stage direction

Ansa Edim :

…calling the McDonalds signature sesame seed bun a “sort of unique bun with sesame and sort of poppy” is WILD

doge core :

joestaysathome :

The way he took like no bite of the burger, I mean product, angers me.

pinksad :

TFW you love this product

Hoobiedoobie :

“God that is a big burger” He immediately thought about how they need to shrink it lmao

Jason Bieberle :

Makes old Mark Zuckerberg look lifelike

Amanda :

I am cracking up at him calling that a big bite

John :

"it's unlike anything else on our menu, it's delicious" -- way to throw the rest of your menu ("products" 😞) under the bus

Ange :

The McProduct . Hard to resist.

gilport :

"There is so much going on with this", sir, you just described the ingredients of a basic hamburger.

Ally :

Mmmm, Product.

Cody :

I like that right off the bat he has to say he’s having it as his lunch like he’s on Fear Factor and he would never normally.

ljn :

That cut after the bite; I mean he 100% spit it out, right?

garymorris399 :

Anytime they refer to food as, "product," you know you're in trouble.

Stryk3r Drei 22 :

u called food product. I'm out.