Wild that he was interviewed by Murakami. Lucky guy
2026-03-08 11:32:58
27
darraghcowley :
Really interesting. For years we’ve seen celebrities and PR culture tap into whatever the audience might like at the time. It’s funny that it seems radical that to just deep dive into an actual hobbies in an invested, human way rather than just for the photo op when celebrities are just people who have had hobbies all along, why did they need to manufacture a relatability grab, when that would literally just happen organically by just talking about the things they actually like and are interested in…
2026-03-08 11:13:57
10
What the Tree Taught Me :
Nike built their whole brand on casual running.
2026-03-07 17:46:47
11
Philippa Dunjay :
literally every running brand is trying to sponsor him
2026-03-08 10:50:16
5
Brandon Egley :
Big fan of this take
2026-03-08 10:16:39
2
PhebsDub :
It’s so good
2026-03-07 18:08:31
0
Jayden :
Seriously good page you’ve got here mate
2026-03-07 21:54:40
1
daf.r :
very nice video mate. i run just for fun and pushing myself, and loads of people do that im sure, had no idea that running wasnt really advertised that way
2026-03-07 16:50:51
3
Gavin Wren :
Brilliant 👌
2026-03-08 07:18:50
0
Rosie :
yesssss
2026-03-07 12:24:26
2
Emilia Cooke :
👏🏼👏🏼
2026-03-06 18:34:32
1
darraghcowley :
we’re so much dumber than we think if we’re turning to people talking about things they genuinely actually like and calling it genius PR
2026-03-08 11:14:45
0
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