@fastcompany: When Taco Bell CEO Sean Tresvant first joined the company as chief brand officer back in 2021, he saw a unique opportunity in the brand’s cultural potential. None of his moves embody this idea more than Live Mas LIVE, Taco Bell’s live stage show.  The first two years of LIVE were designed to tap into Taco Bell’s rabid fanbase, which is deeply invested in its menu items. This year, though, the company is doubling down on the entertainment aspect of branded entertainment. Click the link in bio to read more about Taco Bell’s full-fledged variety show. #fastcompany #tacobell #livemas

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Friday 06 March 2026 20:21:03 GMT