@darkwoodskay: In 2017, SheaMoisture dropped this ad and it sparked a big debate in the natural hair community. Do you remember this? I swear the formulas changed after this too… did anyone else notice? #type4hair #blackwomen #naturalhair #fyp #4chair

KittyBaby200221 :

I’m confused what’s wrong?

Surn :

Huh..? I don’t understand 😭

Aya :

This is actually insane when you think about it 😭😭

Leonet :

This was literally the end of Shea Moisture

Enigmatic Nuances :

This is literally a scene from Atlanta 😂

Steve Harvey's Old Wig :

lmao I never bought anything after this😂😂😂

SparklinKristal :

OMG! This is my first time seeing this!! I’m pissed

threebambi :

Oh that's really bad

Handsumm :

This was the decline of the quality of the brand. It was never the same

thelefeefs :

Never went back after this. The end.

starr18 :

THEY PLAYED

????? :

Are they Fr 😭

Dehyetegbok :

They played😭😭😭

danie__sketch :

This was hilarious in real time. I was done the same day.

Beatae Mariae ✨ :

I saw this and knew to move on

aiden crowder :

This don’t make no sense 😭

alexis :

wait why is it bad?

Chiefqueef :

I’m irritated

a :

this is my first time seeing this and I actually have no words 😭

Kaila💕 :

This was crazy lol never went back after this.

Pristina’s Purpose💫 :

wellreadromantic :

And I haven’t bought a SM product since ✨.

sprinklesthatglitter :

I remember this commercial, they dropped it almost immediately after the backlash, and after a week or two everyone forgot about it.