@connectwithgrowth: Never Judge A Book By It's Cover. Food waste often starts with something simple: appearance. If a fruit or vegetable looks different from what people expect, it rarely leaves the shelf. The “Unloved” campaign from Intermarché reframed that moment of judgment. Instead of presenting imperfect produce as discounted leftovers, the campaign treated them as characters that had simply been misunderstood. The storytelling made shoppers pause and reconsider the assumption that beauty equals quality. Combined with a small price incentive, the idea created a powerful shift in behavior. Customers began buying the very foods they used to ignore. It became a global example of how a creative story can change everyday decisions while reducing waste at the same time. #uglyfood #foodwaste #advertisingstrategy

Evan :

Him after the dinner ends

Harat2 :

And then he ate them all

IdkJD/Elmo :

No because... He started waging his tail... And then they all ran 😭😭😭 omg I can't I'm literally crying

Camiii🌺 :

MY SHAYLAAAA

Lea_🦎 :

i almost Cried 😭

user2029746293739 :

MY SHAYLA🥹

Micha :

Mr.pingvin :

feel bad for bro i almost cryed

mastermase :

Respect 🫡

jojo🥥 :

so cute

David [VDR] :

reminder, this is an AD. A FREAKING ADVERTISEMENT. Not a movie, not a mini movie, not a short film, an AD of all things

Benj Benny :

dommage que les gogoles l'ont fait interdire... 😥 je veux pas faire de la pub mais c'est quand même intermarché qui fait les meilleures

KINOA :

Je suis déjà nostalgique de cette pub

Trin :] :

Bro this squirrel is the bravest of them all 😂

Yopoyo :

Pq changer ses habitudes vis a vis de de la société

𝓜𝓐𝓨 :

Aaaaawwwww!🥹

TickFaZe :

А потом он их съел

grumpyowl :

il nous manque, ce loup ❤️

pau :

how we felt

user15638494624 :

Me seeing everybody come back

Darcey :

He looks so kind why are they judging him

|• JAX •| :

it's just so peak