Tiffany Jenna 💕
Region: ZA
Wednesday 11 March 2026 14:30:20 GMT
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s.123455678 :
Additional perspective - a Bcom marketing degree vs a digital marketing degree has its similarities but the way digital marketing research is being taught is completely wrong in my opinion. Digital marketing looks at similar brands and competitors and essentially “copies” what is doing well on social media (in short terms) which translates to how influencers post. For example: if you look at all the matcha brands - the content is all very similar (Pilates, oat milk or almond milk, health, morning routines), because digital marketers are taught to use what does well and make it their own (by researching competitors, looking at their socials/website, if they posting reels etc.). I find it quite a common trait in the influencer/digital marketing culture now - trend based marketing and not much individualism and original marketing or content. So I agree with you completely from the aspect of being original, authentic and yourself 🩷. (I hope no one takes this to offence - it’s just my personal experience and opinion 🫶🏼)
2026-03-13 09:26:09
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Chel :
100% I miss watching real life content, home make overs, get ready with me without pretending, real heart to heart stories.
2026-03-11 15:09:24
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Chloe Rose :
As a creator I feel frustrated with a lot of brand briefs. Many of them allow like zero creative freedom and forces one to be so scripted. I wish brands would trust us to incorporate products more naturally as we know our audience best. That’s my take! 😅
2026-03-12 06:59:25
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Lucy Claire :
I agree 🌸. It’s like every piece of content is an ad ✨. I just keep doing my thing which is probably why I don’t have many brand deals 😂
2026-03-11 17:30:53
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Sharné Waters :
I find the more outspoken I am the less work I get. I’ll be authentically myself irregardless because that’s just me. Not every job is for me and the same for the brands. I think people are scared to lose their income and that’s understandable. Full time CC is hard but I wish they had more creative freedom. Content creators should help write the briefs/concepts or be allowed to make suggestions/adjustments. Anyways🙈
2026-03-12 14:51:51
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Sayla Thompson :
Bring us the TikTok creator fund!!!😭😭😭 And a version for instagram too!! I don’t wanna take on brand deal anymore. I just wanna post what I want but make money with monetization 💔💔
2026-03-24 09:45:31
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Jess O. ✨ :
Girl 😂♥️I just say what I want and sometimes it gets people upset however I’ll be doing it for as long as I breath xx being authentic is definitely more important than a brand deal.
2026-03-11 16:59:59
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Chanine💜Rooted in Grace :
So true, we are called to be who we are not a duplicate of some social idea or motive ❤️❤️
2026-03-12 08:44:12
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lifewithpriyasha :
Hey Tiff, what about us as smaller creators trying to make it as a creator ?
2026-03-12 15:22:57
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Morgan McLeod :
Oh my gosh and when we do share opinions they come for us in the comments - I do agree though it’s getting boring 💀😂🫶🏼🩷
2026-03-12 05:42:42
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JayDa🌸 :
Totally agree that’s why you and hubby will go far because you both are real and authentic.❤️
2026-03-11 14:46:09
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Denita :
It’s so sad to see😭😭😭😭😭😭😭
2026-03-11 15:22:13
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Flotus Bakery🌸| MaMnguni🧚🏽 :
This is very very true. It runs in my mind all the time. I would love to make an ad feel natural, but I’m not sure how brands give briefs.
2026-03-12 00:26:29
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Anzél.creates ✨ :
AGREEEE!!!!!! 10000% I miss the old social media🥺👏🏼
2026-03-12 06:27:03
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Nikki Shange | Jesus :
Speak on it !!!
2026-03-12 09:00:53
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tashsimeoni_ :
I get you 100%
2026-03-11 17:30:39
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Shikz :
first 👏👏👏
2026-03-11 14:40:40
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Denita :
I love real and raw chats😭😭
2026-03-11 15:22:58
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Chantelle Gerber :
Girl I feel you so bad on this! I’m exhausted looking at this. I love watching real life content 💕 as a content creator myself it was not great for my mental health
2026-03-12 05:38:41
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Cinz1779 :
i love real and authentic 💯
2026-03-11 17:18:01
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Nabeelah Crombie :
The briefs are not briefing.
2026-06-22 13:33:46
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Yuverna :
Yes
2026-03-11 16:03:13
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LUZETTE ⏾ :
No one is authentic anymore it’s all pretend for the brands and agencies to get free stuff and PR
2026-03-11 17:14:48
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Sheena D - Beauty | Motherhood :
I feel like South African influencers are incorporating their lives and campaigns so well. I really don’t see this for the majority of creators here. It’s really chilled
2026-04-10 10:23:02
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Nikita Oliver 🎀 :
Agree 👏🏼 it needs to be subtle! Like just seeing a creator using something influences me and I wish brands allowed us to just feature the product how we would normally use it 😒🙄 but they want it like overly salesy
2026-03-30 10:29:15
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