Pastor Jamal Bryant has been recognized as one of the leaders championing a boycott of Target stores for the past year. The boycott began after Target rolled back their Diversity Equity and Inclusion policies and programs. Bryant said this was a betrayal of their most loyal customers — Black Americans. The boycott has impacted the company, resulting billions of dollars in market value loss, lower foot traffic, and forcing the CEO to step down. Today, however, Jamal Bryant held a press conference to declare that the boycott was over. He says the year long boycott resulted in significant progress even though Target has not made any concessions. There have been no changes, no commitments and no reversals. But Bryant says he believes now that Target is committed to diversity, equity and inclusion. Maybe not in practice, though. Jamal Bryant pointed to a different Target initiative and said it is the same as DEI. "They have a program called Belonging, which gives access to everybody, not just for entry-level positions, but to be able to ascend into C-suites," he told USA TODAY. "It is essentially DEl as I read it. It is the exact same thing." I still don’t like Target 🎯 and Pastor Bryant you failed 😞 BOOOOOOOOOO #disappointedasf #targetsucks👎🏽 #targetsucks #blacktiktokcommunity #iloveblackpeople✊🏻✊🏼✊🏽✊🏾✊🏿 - @joeymclean75