@wearelaneymedia: The fact that it’s ai isn’t the problem → if you don’t know your audience inside and out → you don’t know how to create content that includes the information people need to hear to buy → you don’t know what “good” content looks like Then your inputs will be trash. Which means your outputs will be trash. It’s just like having a human team member. If you don’t know what good looks like, you can’t train or manage them effectively. Ask yourself honestly: “am I good enough at this that I could hire a human team member for this role and train them effectively?” If the answer is no, ai isn’t going to help you. It’s actually going to hurt you. A lot. It’s much less damaging to your reputation to post bad human content than it is to post bad ai slop 👀

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