@cybermediateinment: Like moths drawn to the light We like, we comment, we share. The self-celebratory posts of brands and figures of authority move through us like reflex — not conviction. Something older than choice. That instinct, multiplied across millions of users, becomes architecture. The powerful grow because thousands amplify their content — freely, willingly. In return: not money. Something subtler. The feeling of mattering. Of being on the right side. The algorithm rewards engagement and recruits others to do the same. No one is forced. Everyone participates.