@thewrap: Lisa Siskind Bilgrei, the Global Head of Go-To Market and Content Programming at Google TV, stresses the importance of advertising that "feels natural" and is unique to viewers going forward. "I think we're getting there, but I think even more so that the ad that I see is different than the ad that you see." Sponsored by Google TV and in partnership with UTA

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Tuesday 17 March 2026 21:46:34 GMT