Sally-Anne| Content Strategist :
I took notes
- Make them curious, tell them what they're getting and then give them a reason to stay.
curiosity, clarity, context
curiousity grabs attention (sparks an emotional response) clarity holds their attention and context keeps their attention all the way through and makes them engage or react (either like, save,comment on your video or follow you)
-curiosity could be an instruction (e.h do not go to Paris without listening to this first,do not post that next video without doing this first) it could be a revelation(sth they don't know), invite fear of missing out, something shocking or surprising. (that sparks and emotional response)
- clarity; what's in it for them,they need to know there's value (whether education, entertainment or inspiration)
- context gives people a reason to listen to you e.g social proof, experience, qualification e.g I'm a psychologist,I've read 100 books, I have traveled to paris 15 times, I'm a professional makeup artist, as a full time creator who's posted 450 videos in 90 days.
2026-04-03 12:24:18