@theoryofkhaos: How to Build a Cult Brand (Part 4/4 ) 😈♟️ Psychology says your customers don't want more marketing from you. They want a brand world they can belong to. Cult brands create entire worlds through 3 layers: 1️⃣ Content Create content about the brand world, not just the product 2️⃣ Campaigns Design campaigns that become stories people retell 3️⃣ Experiences Build spaces where your brand community gathers and connects Why this works ⬇️ 💭 Third spaces are disappearing. 💭 Your customers are LONELY. Brands that fill this gap don't just win customers, they become cult favourites ;) #branding #cultbranding #brandstrategy #brandpsychology