@mirandadoesbrands: People love to say X brand is only successful because their founder’s famous, but celebrity brands fail at the same rate as any other startup, just for different reasons #marketing #celebrity #branding #celebritybrands

Miranda Shanahan
Miranda Shanahan
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Region: PT
Wednesday 25 March 2026 17:04:44 GMT
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mrs_squidword
V. :
ivy park was designed so unrealistically. nearly every item had me thinking “where would i wear this”?
2026-04-01 21:07:02
22725
2.38.am
Hailey :
i miss item beauty it was so good
2026-05-17 16:30:33
4
ashleylanaeview
Ashley Lanae🫧 :
Idk how Rihanna did fenty because I never KNEW she did makeup but it WORKED
2026-04-03 13:21:02
41048
butterfaces
Butter Faces :
celebrity brands usually seem cheap to me
2026-04-03 15:56:30
3299
jinnyy04
𝙹𝙸𝙽𝙽𝚈 🌟 :
I think rare beauty works because Selena Gomez isn’t so tied to the image of it. I didn’t even realize it was her brand for a long time. Also her blushes were innovative in that so many brands launched dupes
2026-04-04 12:30:31
7591
star43534
Star43 :
But beyonces cecred is doing well though
2026-04-04 00:15:06
569
yourboujeebudgetbabe
Olivia|Your Boujee Budget Babe :
Kim always wears her stuff, you’re right. It makes such a difference.
2026-03-27 08:34:50
14538
kiwiii_kee
keeleigh 🌼 :
I think Kylie Cosmetics worked too because her "King Kylie" era was ICONIC and she was known for her lips so it made sense for her to drop the Kylie Lip Kits.
2026-04-05 10:27:37
17374
erwinswisscheese
erwin ackerman ⚔️ :
Same reason why Emma chamberlains coffee company was so successful. Coffee had always been part of her brand!!
2026-04-16 03:57:03
587
levismatt
levi :
Nobody’s doing like Selena Gomez with rare tho
2026-04-03 15:55:28
615
mimisashimi
Mimi 🌱 :
Rhode was also really successful because Hailey basically has crazy influence - she’s constantly starting trends and is know for the clean girl aesthetic so she was bound to succeed with anything she did but her products were also just really good
2026-04-20 01:22:04
146
accidentalbeautyfounder
The Accidental Beauty Founder :
Wow I don’t even remember Addison ever having a brand smh
2026-03-26 07:00:38
2146
user909541080
mightynight :
Rare beauty is by far the best celebrity makeup brand in my opinion, Fenty is a close second
2026-05-22 06:57:57
20
bffrbrittney
bffrbrittney :
I think if Addison had started Item Beauty now instead of a couple of years back when she didn't have her music career, that it might have done better. Their eyebrow pencil was actually one of my absolute favorites.
2026-04-03 14:56:01
457
bvtyviolet
bvtyviolet :
everyone says taylor swift is a huge capitalist but she seems to be one of the only a list celebrities that doesn’t have any other brands but her music.
2026-04-12 16:50:20
46
krissie94
The Krissie Trené Sh :
not to mention kim had many failed business before skims. she kept trying until it worked
2026-04-25 05:32:07
108
wizztalithaa
GT :
The picture of Beyoncé jumping off a yacht was so random🤣
2026-04-04 15:28:32
40
briandesignsproducts
Brian | Products & Brands :
If anything, it makes the brand lazier… more funding and easier buzz… why invest in figuring out a product / brand strategy that actually has real & desirable differentiation
2026-03-26 03:04:04
325
maddiegrier4
Mads🍉 :
It’s also EFFORT. Their effort. So many will be the face of a product and actually do nothing with it. They barely make decisions, brainstorm, create. They’re just the face of the product. It’s only the ones where they truly seem involved that I think last and work. Ie. Skims, Rhode, Rare
2026-04-04 16:38:32
77
theeouiajsd
loveroflife :
Embodying your brand is key for customer interest
2026-04-20 13:03:46
18
worstgirlinconnecticut
Layla 💞🪩🎀 :
Item beauty was SO good 😭 I miss their brow pencils
2026-03-30 12:53:12
1072
seamus.molloy
Seamus Molloy :
Charging premium prices and entering into a saturated market. Is my reading
2026-03-25 17:31:15
92
sillyotter4
Sillyotter :
This videos funny because the only celebrity brands I own items from is rhode & skins
2026-04-03 17:28:42
82
thatlassie
ThatLassie :
they dont care, it's a hobby and often a taxi dodge
2026-04-04 17:38:21
25
readwithchuck
Chuck | Booktok 📚 :
Millie Bobby Brown has a beauty line & it appears to be successful. what are your thoughts on her line?
2026-04-02 17:50:55
181
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