@frankgreeff: Different phases of a founder

frankgreeff
frankgreeff
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Friday 27 March 2026 02:24:30 GMT
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BMW vs Mercedes. Both are luxury cars, both crafted in Germany, and both feature round logos. Yet, it’s less about the products they offer and more about the stories they tell. BMW invites you to take the wheel, emphasizing the thrill and emotion of the driving experience. Mercedes-Benz, on the other hand, wants you to relax in the backseat, offering a luxurious, cinematic ride. Whether you’re an adventurer or a boss, their branding speaks directly to you. Premium brands are built with this framework: start with the product, position it to attract a specific audience, connect with your brand story, and emote with a unique personality. For instance, we worked with a law firm specializing in class action lawsuits. Their audience? People seeking justice from the best in class action. Their story? A classic underdog narrative—small yet incredibly powerful. Their personality? The rebel, always challenging conventional norms to fight for justice. This approach gave birth to Sterling Legal. A striking black and orange color scheme paired with a bold logo design made their brand impossible to overlook. Their messaging positioned them as bold, fearless experts in class action lawsuits, consistently taking down large corporations and winning. This rebrand not only looks amazing but also led to more inquiries and leads. While other law firms charge market rates, Sterling charges double because they look and act differently, demanding a premium.  Ready to create your premium brand? Book a call using the link in bio.  Follow for more value! 🚀
BMW vs Mercedes. Both are luxury cars, both crafted in Germany, and both feature round logos. Yet, it’s less about the products they offer and more about the stories they tell. BMW invites you to take the wheel, emphasizing the thrill and emotion of the driving experience. Mercedes-Benz, on the other hand, wants you to relax in the backseat, offering a luxurious, cinematic ride. Whether you’re an adventurer or a boss, their branding speaks directly to you. Premium brands are built with this framework: start with the product, position it to attract a specific audience, connect with your brand story, and emote with a unique personality. For instance, we worked with a law firm specializing in class action lawsuits. Their audience? People seeking justice from the best in class action. Their story? A classic underdog narrative—small yet incredibly powerful. Their personality? The rebel, always challenging conventional norms to fight for justice. This approach gave birth to Sterling Legal. A striking black and orange color scheme paired with a bold logo design made their brand impossible to overlook. Their messaging positioned them as bold, fearless experts in class action lawsuits, consistently taking down large corporations and winning. This rebrand not only looks amazing but also led to more inquiries and leads. While other law firms charge market rates, Sterling charges double because they look and act differently, demanding a premium. Ready to create your premium brand? Book a call using the link in bio. Follow for more value! 🚀

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