@americancrew: Looking for natural control with light shine? Here’s how to use American Crew Light Hold Texture Lotion 👇 Step 1 Start with towel-dried hair. Step 2 Apply a coin-sized amount of product to your hand. Step 3 Rub the product between your palms. Step 4 Work it through the hair from roots to ends. Step 5 Press and shape the hair into your desired style. Light control. Natural texture. Healthy-looking shine.