@ryanserhant: Introducing Scent by SERHANT., your new favorite home fragrance.  This is BIG! This is our first ever product as a company! The home fragrance market has exploded in recent years, growing into a $15B+ global category for a reason: People care deeply about how their space effects all of the senses, not just how it looks. So we leaned in. Like we always do.  Using luxurious ingredients like hinoki, warm mineral undertones, and a signature skin accord, Scent by SERHANT. is grounding, elevated, and unmistakably driven - designed to embody the energy, discipline, and intensity that defines @SERHANT. I’ve talked about what success looks like for nearly 20 years, but what does it smell like? YOUR NEW DAILY RITUAL: 1. Spray into Open Space 2. Close Your Eyes 3. Visualize Success Join the waitlist to get yours through the link in bio.

Jay :

what he just put in the bottle

Gray | Small Business Startup :

Couldn’t focus on a single word he said after this happened….

Kimberly :

Haha, top tier April fools

Lisa :

I definitely wasn’t expecting this Serhant…but I like it! 😂😂😂 April Fools!

Meg1000 :

I know this is an April fools joke but I think you should consider doing this

Jane Woods :

Happy 1st of April Mr Serhant

gwiththefatglass :

Oh thank god this is a joke

Oatmeal :

Lmaoo I can’t take this seriously

Cuflower :

I know this is April Fools, but this is actually a good idea. 😂

❌Kristin🙋🏼‍♀️🇳🇴 :

Of this april 1st joke - I very much approve…😏

£ D D ¥ :

He’s so hot

jenz.0831 :

The man can definitely “sell you that pen” ❤️🤣

MLydeck :

Ryan PLEASE how do you have any extra free time for such an elaborate April fools joke?😂😭

Shaira :

FINALLY!!!!! YES!!!!

SumerSunshine :

April fools or not, he made this video for reals 😂😂😂

Danni100100 :

An April Fools joke that should maybe be a real thing 😏

Queennagatha :

Ryan it’s 4am.

als.finds :

MaineRoad_ :

decoratiingdognurse :

Well snap 🫰

Lala21 :

Im feeling…. Icky

REALMRSCLAUS 🎁🎁🎁🎁🎁🎁🎁 :

Oh dear?

Mar dCasass ®️ :

Pensé que era una parodia de algo 🙈😳

Mary Mary :

April fools ha

Lisa J B | Variety Content :

Why did this look like a modeling/designer campaign 👏👏👏 Video was well done and you’re aging like fine wine