@nataliebarbu: This week, a brand that was once valued at $4 billion just sold for $39 million. Allbirds—the wool sneaker that took over Silicon Valley—just agreed to sell every asset for less than one-tenth of what it raised in its IPO alone. So how does a brand go from unicorn to almost nothing in five years? That's what happens when a shoe company gets funded like a software company. What do you think happens next? Does the brand equity survive, or is this the beginning of irrelevance? #allbirds #startups #venturecapital #founderstory #buildinginpublic