@forbes: For Gen Z, connection has become the new currency. At last year's Forbes Under 30 Summit, Avante Price, cofounder and CEO of Posh, shared how loneliness is reshaping consumer expectations and why brands that build community, not just products, will stand out. People aren’t just buying into brands, they’re looking to belong. More insights from founders, entrepreneurs and creators at this year’s Summit in Phoenix.

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Wednesday 01 April 2026 16:30:01 GMT