@dr.shawna: How do we have complex conversations about complicated topics built more for scrolling than learning? After spending the last 10 months, making 300+ educational videos, I think I’m left with more questions than answers. Translating academic research into short-form content is tricky and difficult. I’m presenting three problems that I think exist at a weird intersection of issues with myself, the modality, and yes, sometimes the audience. Learning in public is messy and complex and it might also be one of the most important ways that knowledge travels today. #TikTokLearningCampaign #LearnOnTikTok #socialscience
I love to call myself an enthusiast vs an expert. An enthusiast is willing to learn and take in new information; whereas if you call yourself an expert that implies you know everything.
2026-04-01 18:56:25
119
Hey Nonynonymous :
The only responsibility I can think of the audience having aside from basic respect would be to watch the whole video before responding. I’ve seen so many comments that were obviously left midway through a video that completely missed the point because they never bothered to listen.
2026-04-01 19:47:46
28
Kristin Collins :
While I am by no means the most educated on the topic, I am a social media marketer with a bachelor's in communication. I've been pondering very similar questions myself. My biggest question for my clients is always: "what is your goal?" Most of my clients want to sell products, which isn't necessarily a direct connection to going viral. If your goal is to educate, then I think you'll have to focus on a few things (which I believe you do really well, for the record): 1. Providing resources that are accessible and well-researched. Short form can always direct to a longer form for those who really do want to learn. 2. Remember that just because the algorithm rewards emotional content, it ultimately promotes content people want to see. While that often includes a visceral reaction, it thrives on interaction that is uniquely human. Sometimes we need to focus on our own branding and story telling over trying to play to the algorithm because it'll drain the good stuff that people want to watch first (joy, excitement, empathy, etc.). Social media is constantly changing and adapting to humans, like most forms of media. Sometimes, viral videos can be more distracting than useful for a data point for "what works" if it's working against a better conversation around a complex topic. Sometimes, a viral video expands the conversation in a really helpful way by bringing in so many perspectives.
2026-04-02 01:51:04
4
dr.shawna :
How do we have thoughtful, complex conversations on platforms that are built for and incentivize speed and virality? What responsibility do we experts have when we choose to participate in these spaces and create content? What responsibility does the audience have when they realize they may not have the kind of context and nuanced for the topic?
2026-04-01 18:27:18
29
StrangeDaysShow :
I want to start by saying I liked your original video. And to your question, I think that this video is exactly what we should be doing. The opening of a dialogue, asking questions and creating a discussion. Not hot takes, not attacks, but genuine inquiry.
2026-04-01 20:26:59
12
CrazyCemeteryLady :
Exactly! Trying to tell someone’s life story in under 3 min, or an event they were in. How many times “well you left ___ out” 🤦🏻♀️
2026-04-01 20:33:06
9
Breanne 🇺🇲 :
🤷♀️I thought the video yesterday was a great presentation on the implicit biases we are all guilty of and examining how we can be aware of them because they do see how we see the world.
2026-04-01 19:42:54
9
Sansotired :
I think it is hard for the average person to understand that a dissertation may have 200 references but that is what you have whittled down as relevant—understanding the subject is 1000’s of articles
2026-04-02 11:47:57
6
FlexiblePetSolutions :
Also gotta remember bots are so advanced now. When you see too many comments in too similar verbiage, makes ya go 🤔 wish we had more funding for repeat studies 😭😭😭
2026-04-01 19:44:29
20
hotiron12 :
Is this in regard to the post about the robots?
2026-04-02 04:02:27
2
plantsandpurp🇵🇸🇵🇸🍉🍉 :
I will stop a whole conversation when I dont know what a single word means.
2026-04-01 19:36:56
3
Postmodern Charlotte :
I think the audience shares a lot more responsibility than you let on, though. They should at least make an effort to listen and engage your content in good faith. The unfortunate trend is that the more challenging and controversial the topic, the less likely they are to do that.
2026-04-02 09:27:11
4
Meg :
I do like your content. I think it’s frustrating when the audience misses the point, but here there is a LOT more room to miss and there are people who are missing on purpose.
2026-04-01 19:09:43
5
💛 Dr. Matt | PhD 🧿 :
I’ve been saying for years that no longer reacting with curiosity has been a huge part of getting to where we are now.
2026-04-01 22:08:13
7
Reset, Standby... :
Problem is SO many ppl are afraid of saying "I don't know."
Like, that's a totally valid thing to say! Considering how much there IS to know in the world, the chances of one NOT knowing things is actually better than already having that knowledge.
🤔🇨🇦💜
2026-04-02 21:36:10
9
✧ ☽ Madison ☾ ✧ :
Your videos feel like siting in a college lecture again - that would cost thousands at a university and you’re here giving to the world for free 💕 grateful for all your videos
2026-04-03 22:59:52
2
Ash Peaches :
as the audience, I do feel its up to us to seek the needed context to fill the gaps, which can including politely asking content creators if they would explain, but also doing some amount of independent research.
2026-04-02 02:43:09
3
dr.shawna :
Also, happy to take feedback here, whether you agree with my interpretation or think I’ve missed the mark in some way!
2026-04-01 18:38:09
6
stricklybooked :
I’m in academia and I take notes on your videos! You’re a brilliant communicator. I think communicating ideas accurately and also in an engaging manner is much harder than doing the actual studies. Usually I’m talking to people who have the context too.
2026-04-01 20:53:50
2
Teo🍉🏳️⚧️/🇺🇸🔥 :
I really appreciate this perspective. I’m also an academic. In my research, teaching, and other human interactions I try always to hold central that people make sense, and if I don’t understand the sense they’re making then that’s my failure not theirs. That has led to so much learning and innovation. Revisiting, learning, growing. I do this job because I’m paid to keep learning.
2026-04-01 19:41:43
4
hollis :
I love this so much and I’m so happy to see it talked about in this way
2026-04-01 19:36:13
2
Rey :
I am also an academic doing content creation. To have those thoughtful conversations requires certain social norms. In my opinion, the way to do it is to just insist on the norms in your comment section in different ways until your core audience — the ones who will appreciate the norms — reproduces those norms themselves. But we will always have people who don’t like what we have to say, don’t have the desire to pursue open minded curiosity, or even willfully misunderstand the content. That’s just the nature of the beast. I often have to remind myself that there are people just scrolling before bed and letting out whatever frustration they have during the day in a poorly formed comment.
2026-04-02 00:53:08
3
GT :
My long videos go to youtube, my short videos go to tiktok. Context is often lost and it's very frustrating. If I could say more, or had more time to sit with ideas, I feel like my content would be a lot more informative. On a bright note, my videos have attracted the interest of the authors themselves and they generally love them. It's why I can get research out before it's on the news. I already had the prepub. I am also often given permission to present the prepub from some research groups.
I was mentioned in a letter one time as being inflammatory. Yes, my tiktok account. A grad student wrote it. I scare people, while also not being techically incorrect. I am holding onto not being techically incorrect 😅 I have tried to reign it back and mention all the serious caveats. But of course people don't make it to the end of a 2 minute video so I try to front load caveats. They still don't listen. It's incredibly frustrating.
2026-04-01 20:44:28
4
🌱🐾AL🪽🪨 :
as an audiance i feel the responsability to engage with content slowly and what i mean by that is I'll often rewatch a video multiple times before moving to the next video but thats just my autism wanting to understand whats going on and the fact that i feel very dissorianted because every video is something comepletely unrelated to the thing before. thats why i tend to have times when im stress scroling through the algorythm and organizing videos into folders and then i have my nice calm internet time when i am scroling through my folders so all the videos are is the same pradictible order everytime
2026-04-02 01:55:32
1
dr.shawna :
I think I also feel bad because this isn’t my research. So what started as me wanting to share something I thought was so interesting, has turned into a critique of the methods and study itself, which of course all research should be open to, but I would rather people direct the criticism to me than her if that makes sense
2026-04-02 04:06:09
1
To see more videos from user @dr.shawna, please go to the Tikwm
homepage.